Sports Marketing and the Psychology of Marketing Communication


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PSYCHOSOCIAL SPORT MARKETING ATTITUDES OF

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New Book. Shipped from UK. Established seller since Seller Inventory IQ Delivered from our UK warehouse in 4 to 14 business days. Condition: Brand New. In Stock.

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Seller Inventory APC Publisher: Psychology Press , This specific ISBN edition is currently not available. View all copies of this ISBN edition:. Synopsis Sports marketing is one of the fastest growing areas of marketing communication.

The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing. Buy New Learn more about this copy. Other Popular Editions of the Same Title.

Sports Marketing and the Psychology of Marketing Communication

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Kahle Editor , Chris Riley Editor. Published by Psychology Press New Hardcover Quantity Available: 1. Seller Rating:.

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New Hardcover Quantity Available: Book Depository hard to find London, United Kingdom. New Paperback Quantity Available: Kahle, Chris Riley. Recensie s 'Creating Images and the Psychology of Marketing Communication' is a veritable 'tour d' horizon' of the psychology of perception, communication, and image creation It should be considered a detailed source book, to be visited, like the buffet, when one has a clear need for a particular piece of brand image or marketing information in mind.

Kahle emphasized that the book is not meant to be the final word on the subject of image marketing. Rather, it provides a useful starting point for scholars and marketing professionals to understand this complex concept as it relates to the diversity of consumer behavior. Betrokkenen Auteur Lynn R.

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Vaak samen gekocht. Norton, Michael I. The Cambridge Handbook of Consumer Psychology 59, Verkoop door MyBoeken.

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Sports Marketing and the Psychology of Marketing Communication Sports Marketing and the Psychology of Marketing Communication
Sports Marketing and the Psychology of Marketing Communication Sports Marketing and the Psychology of Marketing Communication
Sports Marketing and the Psychology of Marketing Communication Sports Marketing and the Psychology of Marketing Communication
Sports Marketing and the Psychology of Marketing Communication Sports Marketing and the Psychology of Marketing Communication
Sports Marketing and the Psychology of Marketing Communication Sports Marketing and the Psychology of Marketing Communication
Sports Marketing and the Psychology of Marketing Communication Sports Marketing and the Psychology of Marketing Communication
Sports Marketing and the Psychology of Marketing Communication Sports Marketing and the Psychology of Marketing Communication

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