Your approach to story telling is dead on and the supporting materials and tools I think would be very helpful to those trying to hone their story telling selling, writing, counseling and coaching, etc.
I attended this workshop for multiple reasons — to become a better storyteller in presentations, to use stories in my marketing and to help in writing a business book in a story format. Park provided a user-friendly framework for creating stories that I will be able to use to help with all of those areas.
- Charles Johnson: The Novelist as Philosopher;
- Cross-Linguistic Aspects of Processability Theory!
- Geology Paleontology Entomology of Nebraska.
My only complaint is that I wish the workshop was longer! Loved the model and plan to apply for my business. Park introduced his Story Cycle Process to a cross-functional team preparing a situational analysis for our strategy development process.
Storytelling Marketing: How to Turn an Ugly Pitch into a Magical Story
The team presented their findings and the response was overwhelmingly positive. Our leadership commented not only on the thoroughness of the research but the creativity of the delivery and engagement with the audience.
Interested in learning more about working with Park Howell in one of his storytelling workshops? Phoenix, AZ Contact.
All rights reserved. Why should a customer care? Why should they listen to your story? It must resonate with the customer in such a way that he or she wants to be a part of the brand story. It must be bold and encourage exploration.
Most customers have neither the time nor the inclination to try to figure this out on their own, which is why this question needs to be answered through the simplicity of a great story. Give people a reason to care, a reason to buy, and a reason to stay. They make emotional decisions and then justify those decisions by rationalizing them with facts.
What do you want people to think when they see or hear your brand?
Adweek’s 2015 Brand Genius winner for spirits
People will be more engaged if they can actually relate to a story rather than listening to fact-laden statements about the wonders of a product. Compelling stories resonates when the audience can put themselves at the center of the story. We must make customers the hero, while the brand assumes the role of a mentor. When your goal becomes participation, rather than control, the hero is more likely to let you into their world [and their story]. You can start by focusing on experience-based efforts for a better customer engagement.
Not really… Creating a compelling 6-second brand story can be challenging. It requires a diverse set of scientific skills and an artistic eye. No matter how short the message is, never short-change the depth and richness of the story. And always remember to ask yourself: does your brand story pass the test of simplicity, clarity, and alignment?
Can you tell the brand essence in six seconds? Is the story so compelling that it can transform your customer into a storyteller on your behalf? Your Strategy should be a clear path to reach your target audience with the right message, through the right channel, at the right time.
It requires ruthless focus and consistency throughout your entire organization, both internally and externally. It enables you to flawlessly execute your Strategy and measure the return on your marketing investment. All the enabling technologies, employee communications, sales collateral and processes must be fully aligned to bring your brand to life. This is the secret of Transformational Marketing: Having the right Story , the right Strategy and the right Systems in place to unleash the true power of your brand. Transformational Marketing alters business models by changing how organizations market, communicate, and sell to customers.
- Pavlovs Dogs and Schrödingers Cat: Scenes from the living laboratory!
- Optical Packet Access Protocols for WDM Networks.
- + Powerful Marketing Quotes That Will Transform Your Business;
- Physics Reports vol.356.
- Subterranean - Issue 4 (2006).
- How to Create Your Brand Story!
Related Sell: A Story of Transformational Marketing
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